Marketer Guide
Go-to-Market
Playbook
ICP definitions, buyer personas, competitive positioning, email sequences, SEO keywords, brand voice, and campaign frameworks. Everything to drive qualified pipeline.
ICPPersonasCompetitiveEmailSEOVoice
Ideal Customer Profile
Who We Sell To
Primary ICP: Series A–C SaaS / cloud-native startups, 15–200 employees, AWS/GCP/K8s, no dedicated SRE team.
Company Size
15–200 employees
Tech Stack
AWS / GCP / K8s
Revenue
$1M–$50M ARR
Stage
Series A–C
Trigger Event
Recent incident / growth
ACV Target
$42K/yr (Retainer)
Buyer Personas
4 Core Personas
Each has a distinct pain, trigger, and message. Personalize outreach accordingly.
Pain
Production incidents at 2AM, engineers burned out, missing SLA commitments.
Goal
99.9% uptime without building a full internal SRE team.
Trigger
Third P0 incident in 30 days or key customer churns due to downtime.
Message
"Stop owning every on-call rotation. Our engineers cover your incidents — 15-min response, 24/7."
Best Channels
LinkedInDevOps conferencesHacker News
Competitive Positioning
How We Win
Traditional MSP
Cloud-native specialists (K8s, AWS, GCP, Terraform) vs legacy IT support
Cloud-nativeStaff Agency / Recruiting
No 6-month hiring timeline. On-call in 24 hours. No benefits overhead.
Instant deploymentIn-house SRE Team
Save $200K+ annually. Same expertise, no PTO gaps, no knowledge loss.
70% cost reductionDatadog / PagerDuty
They alert. We fix. Complementary — we integrate with your existing monitoring.
We fix, not just alertUpwork Freelancers
SLA-backed, vetted engineers, 15-min CRITICAL response. Not a lottery.
SLA-guaranteed Email Sequences
Proven Templates
Copy and personalize. Tested across 200+ outreach sequences.
SEO Strategy
Target Keyword Bank
BEST = create dedicated landing pages. HIGH = include in blog content strategy.
Brand Voice
Voice & Tone Guide
DO
Tone
Direct, confident, data-backed
Language
Speak like a senior engineer — precise, no fluff
Evidence
Always anchor claims with numbers or specifics
CTA
One clear next step per piece
Empathy
Acknowledge the pain before pitching solution
✕ DON'T
Tone
Hype, buzzwords, vague promises
Language
Jargon: synergy, leverage, world-class
Evidence
Superlatives without proof
CTA
Multiple competing CTAs
Empathy
Lead with features