Media & Entertainment
Dropped Video Latency 80% for Streaming Platform
0.8s
Global TTFB
-51%
Viewer Churn
-40%
Bandwidth Cost
40+
Markets Served
Global Performance Gains
Metric
Before
After
TTFB
4.2 sec
0.8 sec -81%
Viewer Churn
35%
17% -51%
Bandwidth
$12K/mo
$7.2K/mo -40%
Markets
25
40+ +60%
Global Edge Network Architecture — 81% TTFB Reduction
The Challenge
Video streaming platform had 4.2s TTFB in Asia and LATAM. Single US-East origin served all regions, causing 35% viewer churn.
4.2s TTFB in Asia-Pacific and Latin America
Single us-east-1 origin serving global traffic
35% viewer churn attributed to buffering
Bandwidth costs at $12K/month and growing
Our Solution
Multi-POP edge architecture using Cloudflare Workers for smart routing, origin shield to reduce origin load, and adaptive bitrate encoding pipeline.
Deployed Cloudflare Workers for edge-side video manifest rewriting
Configured Cloudflare origin shield with tiered caching
Built FFmpeg pipeline for multi-bitrate HLS encoding
Implemented Next.js ISR for sub-200ms catalog page loads
Set up real-time analytics with Cloudflare Analytics Engine
Project Timeline
Week 1
CDN architecture redesign, Cloudflare Workers development
Week 2
Origin shield setup, adaptive bitrate pipeline
Week 3
Global load testing, Next.js ISR deployment, production rollout
Ho
"Our TTFB went from 4.2s to under 1 second globally. Viewer churn dropped by half."
Head of Engineering
Media Startup
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